3 Comments

1. jimjones
   Posted June 21, 2009 at 1:22 am | Permalink

   I am a consultant and I work with large companies to implement Sharepoint Portal Server, which has the ability to create blogs. There are many different benefits of business blogging.
   1) Executives can write a blog that gives status updates on the company so that all employees can follow what’s going on in the company. Many times, employees feel “out of the loop”. Blogging is a good way to keep them “in the loop”
   2) Technical staff can write blogs about current projects they are working on, and/or findings within their positions that are relevant to the company.
   3) HR/Admin staff can blog to the company as a “newsletter” to keep the staff informed about upcoming events such as open enrollment or other company events.
   So, there is a use for it. The culture may not be ready for it yet, and it will take a few years for it to deeply penetrate into business culture. But, it sure beats sending out e-mail blasts to a bunch of people where you can just write in a blog which goes one-to-many.

2. Happy Cow
   Posted June 21, 2009 at 1:22 am | Permalink

   increasingly it does NOT help the company.
   People are wising up to them as simply a newer form of PR.
   Otherwise, its an easy, quick, CHEAP way to reach your customers.
   Otherwise Id say they are mostly ignored.

3. Rob
   Posted June 21, 2009 at 1:43 am | Permalink

   Well — it brings more visibility to your company. Blogging can be PR, search engine marketing, search engine optimization, branding, and relationship-building, all in one act.

   Blogging can help businesses in many ways — it’s not something that just helps you in one area, and not another.